Using AI to Streamline Your Next Launch
Launches can be overwhelming. Here's how to use AI to systematize the offer, the copy, the emails, the social, the whole thing — saving you time while producing high-quality results.
Launches can be overwhelming. There are so many moving parts — the offer, the bonuses, the copy, the emails, the social media posts. It's easy to get lost in the details and miss important steps. That's why having a plan and process in place is so critical.
In this article, we'll explore how you can use AI to systematize and streamline your next big launch, saving you time while producing high-quality results. We'll use my launch checklist as a framework, demonstrating where AI tools like ChatGPT can lend a hand.
Developing the Offer
07 StepsThe foundation of any successful launch is a compelling offer that resonates with your audience. There are several key places where AI can help in crafting your offer.
Choosing a Name
Kick things off by using AI to brainstorm creative names for your launch or promotion. Share your target audience, positioning, and any other relevant details. Then generate a list of possible names and select the top options. Note: I rarely take the names that ChatGPT suggests. More often than not, they are simply a starting place for me so I can get out of my own head.
Crafting the Offer Itself
Explain the core components of your offer to the AI, along with background on your ideal customer. Ask it to suggest additional pieces to include that would make it an easy "yes" for your audience based on the problem you're solving. I like having all of this information (and the others) in a single document that I can share with my team. If you're a solopreneur, it's still great to have it in one place. Trust me on this one — it'll save you tons of time and also make your next launch easier.
Here's a prompt you can use with ChatGPT or Claude to help you craft your offer.
Identifying Benefits
Once you've determined the offer specifics, have the AI tool you're using (ChatGPT or Claude are my recommendations) recommend compelling benefits to highlight based on your target customer and the transformation they'll experience. This will give you powerful sales copy fodder. Having ChatGPT identify these ahead of writing the sales copy (if you don't already have sales copy for this) will make writing quality sales copy much easier.
Maximizing Perceived Value
The next step is sweetening the pot with discounts, bonuses, and other incentives that increase perceived value. AI can strategize here as well. Try this prompt:
Crafting Case Studies and Testimonials
Case studies and testimonials go a long way in providing social proof. If this isn't a new offer, you likely have case studies, testimonials, and social proof you can use already. If not, you can also reach out to people who have used your services, products, etc.
What often takes folks the longest to respond, especially when your audience is busy (like entrepreneurs tend to be), is knowing exactly what to say. Give them a template to use or ask questions to help them create.
Determining Pre-Launch and Launch Cadence
Having a strategic launch sequence is key to driving urgency and conversions. Provide ChatGPT with details on your audience, offer price points, and ideal timeline. It can suggest the optimal launch flow including dates, times, early bird discounts, and any fast action bonuses.
Creating Pre-Launch Content
Work with ChatGPT or Claude to map out 3-5 emails to send to your waitlist in advance of the big launch. Tell ChatGPT about the most common objections your audience will likely have (and if you're not sure, ask ChatGPT to help you identify them). Ideally if we can bust objections before your audience even knows they'll have them, it makes it launching so much easier.
So what objections will they have? Some common objections to many offers is time — "do I have time" and "is it the right time?" and cost. In the pre-launch emails, then we want to make it clear how working with you will be worth the time and financial investment, even before you talk about the offer. Let's say you have a coaching offer and one of the objections is the financial objection. How can you overcome it in pre-launch content is by talking about ways having a coach makes or saves money.
Creating Launch Content
Now it's time to come up with the launch content. There are a few major players in launch content, so I'll outline those below.
For any sales pages, ask ChatGPT to craft copy that speaks directly to your ideal customer and addresses their concerns. Share any case studies or testimonials you want included. As a copywriter, here's my process for creating this.
Step 1: I make a voice or video recording of me talking out my offer. What's included, why I created it, what problem it solves, who it's for, how it'll help them, and anything that makes it special. If I can't think of some of those, then I ask ChatGPT to help me come up with it.
Step 2: After I've made the recording (I'm an external processor so getting all that stuff out of my head and in verbal form really helps me move forward fast), I take the transcript and upload it into ChatGPT. Then I say "I'm going to tell you about my offer and audience. I want you to create an outline for the sales page that will give us the highest probability for success. Success in this situation is making the sale."
Then I insert the transcript and copy and paste the info I have about my audience.
Some of the most important emails — or at least the ones we see performing best, again and again, are:
Talks about what the offer is — the nitty gritty. Without this email, you lose interested people who don't understand what it is.
How will this help them solve their problem? Be super specific about both the problem and how this is the solution.
What you're doing right now is costing you even if you don't realize it. Here's how that compares to the cost of this program.
A reminder about the offer and that time is running out to get the bonus or current price.
Gives them even more reason to join — usually a bonus that busts the biggest objection your audience has.
Today's the last day — here's a quick recap of everything they'd be getting.
What opportunities are they missing by not moving forward? Who are they becoming that they could become faster with your help?
This is their last, final chance to get all the current pricing, bonuses, whatever the urgency piece is.
After you've created the emails, ask ChatGPT to turn them into social posts. Give it the specific social platform you're wanting the posts for. I like using Midjourney to create interesting AI pictures that stop the scroll. I then use the app Insight Face with Midjourney to make the image actually look like me. Here are a few examples.
Putting It All Together
05 TipsAs you can see, AI can essentially manage every element of your launch when given the proper prompts and information. Here are a few tips for implementation:
Use a pre-made launch checklist to account for all key elements.
The more details you provide upfront (target audience, offer specifics, past launches), the better output the AI can generate.
Treat the AI's initial suggestions as a starting point. Give feedback to refine and align with your brand voice.
Develop templates around your messaging that the AI can follow for various formats like emails, social posts, etc.
Use AI systems that allow you to automate recurring tasks through custom debriefing, prompts, and outputs.
Launching can be a whirlwind, but the right preparation and systems can make it smoother and more successful. Implementing AI can help you execute faster while maintaining quality. Try incorporating it into your next promotion using the framework above, and let the technology handle the heavy lifting so you can focus on a big-picture strategy.
AI Can Make a Massive Impact on Your Next Launch
As we've explored throughout this article, AI can make a massive impact when utilized properly during a big launch. It can help you create compelling messaging, drive demand, craft engaging content, and handle many of the administrative tasks that can become bottlenecks.
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